Katie Wallace

Background

About Katie Wallace

Committed to building brands, Katie has held different leadership roles within the wine and spirits industry for over a decade. She currently holds the position of Marketing Director at Mosaiq Wines & Spirits which has her overseeing the entire product portfolio and its performance along with ensuring continued growth. She has a strong penchant for marketing and her expertise lies in brand building and revenue generation. Previously, Katie has been responsible for the development and execution of various marketing activities across Canada and the United States for numerous brands within the beverage alcohol segment. Her achievements include several successful product launches (see below) and the introduction of digital branded content through social media platforms for three product lines. Katie is experienced when it comes to overseeing a diverse product portfolio and ensuring that their strategies align with their respective sales objectives. Expertise: Brand Management; Consumer Goods. Wines & Spirits. Product Development. Branding. Marketing Strategy and Campaign. Brand Support. Market Analysis. Proficient in: SAQ-B2B. GWS. EZ Focus. Adobe Creative Suite (Illustrator, Photoshop, InDesign). Microsoft Office. Google Analytics. WordPress.