Katinka Hollenberg

Background

About Katinka Hollenberg

I'm a multidisciplinary business leader with 20 years of experience in strategic communications, brand building and marketing across the culture, media, and lifestyle sectors. I specialise in connecting business objectives with creative storytelling—crafting strategic communications and B2B partnerships that elevate brand equity, drive revenue, and create long-term value. My expertise bridges consultancy and execution, from PR and sustainability strategy to sales enablement, content production and concept development. Throughout my career, I’ve developed integrated communication plans that not only engage audiences but also directly support growth targets and market expansion. At Fotografiska, I lead brand strategy at the intersection of culture and commerce—developing strategic alliances with visionary partners and creating original content and comms that drives our global impact. I’m commercially focused and results-driven, with a holistic and creative approach to how organisations evolve and differentiate. My strengths lie in building strong brands through collaboration, innovation, and positioning that resonates. I hold a BA in Media and Communications from Stockholm University (JMK). Outside of work, I’m part of a dance crew, love diving into new tech trends, and I’m energised by great conversations with curious people.