Katja Bauer

Background

About Katja Bauer

For marketing, comms, and brand managers, the struggle is real when it comes to extracting the best creative and effective results from agencies, studios, and in-house teams. Your challenge is probably not only about managing these teams but also handling numerous colleagues eager to share their valuable expertise and opinions. Staying focused can be quite a task. And you probably have to tell your leadership team repeatedly that projects take longer and will cost more than originally planned. How do I know? I've been in the industry for over 20 years and have worked with marketing, communications, and brand teams, as well as agencies, for just as long. I collaborate with marketing, communications, and brand teams, assisting them in achieving three key objectives: 1. Make the best use of all available expertise and aquire fresh expertise, both within their organization and with their agencies. Adopt a more successful way of working in collaborating with their internal and external creative teams, leading to better output, within time and budget restrictions. Align stakeholders and make decisions in the right phases of projects, enabling them to stay on track in terms of planning and costs.