Katja Metz

Background

About Katja Metz

Passionate and KPI driven marketing professional with solid executive experience. Well seasoned on how to build modern brands to create relevance in a highly cluttered environment, with focus on integrated marketing. A unique skillset with entrepreneurship at heart, showing a proven track record of building, developing and growing agency businesses and leading high-profile client portfolios, helps guiding agencies in a corporate marketing position. Broad network of industry experts, brand- and business partners. My work ethos: I put customer centric communication to the core, channels come naturally if you get the customer journey right. I strongly believe in brands and creativity, which often comes up short in digital communication. my talent lies in the development and expansion of interdisciplinary structures and functioning teams. always with the goal of creating agile and efficient work processes. working in the energy industry gives my job a purpose as sustainability is intrinsically at the core of our strategy. I want to be a change maker in the energy transition and help our industry transform, whilst the role of marketing is newly shaped and becomes more and more important. I question the status quo and rarely settle for the first outcome, unless it's really the best. I have a good feel for trends and innovations and allow this to flow into the development of marketing concepts. my passion is music: under the alter ego kate rock I write for the music magazine https://fastforward- magazine.de and conduct interviews with well-known artists from the international music industry.