Katja Widlund
Marketing Manager at Bygglet Ab
Based in Gothenburg, Sweden
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Seniority
Manager
Department
Advertising & Marketing
Location
Gothenburg
Industry
Software Development
Company size
48
Contact information
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k•••••••@bygglet.com
Phone
5 credits+46 ••• •••• ••••
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Background
About Katja Widlund
To me, a brand is never just a logo or a campaign – it's how people perceive, experience, and interact with a company across every step of the customer journey. I’ve been lucky to work across many of those touchpoints – from brand and marketing to sales, UX, and customer engagement – and I genuinely love the mix of business logic and human insight. Today, I lead the group brand and marketing strategy at SmartCraft, a fast-growing SaaS group with multiple brands across the Nordics and UK, serving the construction industry. We are on a mission to become the #1 digital tool provider for SME contractors in Northern Europe – and I’m proud to be part of shaping that journey.
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