Katri Koponen

Background

About Katri Koponen

Communications and marketing have become a lifeline for organisations. It has never been as important for companies to live up to their values and communicate, both externally and internally: What do we stand for? My passion is to tell that story. PROFILE I am a modern age strategic communications and marketing leader who loves sports and good food – but can’t cook. I am a storyteller with a sharp pen and a good eye for finding the relevant angles in vast amounts of information. I have a strong business understanding and have also worked on business and service development. I have over 10 years of experience from versatile communication and marketing positions in companies ranging from a PR agency to a software company. I currently work as a Communications Manager at Vaisala. Vaisala offers cutting edge measurement solutions for weather, environment, and industrial processes. KEYWORDS- Communications and marketing planning and budgeting - PR and media relations - Client-centered business development - Investor relations - Crisis and change communications management - Start-up communications - Brand renewal process, including core story, TOV and updated visuals - Content strategy and content creation - Event organization