Katrin Schein
Professor for Digital Business at Reutlingen University
Based in Stuttgart, Germany
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Seniority
Staff
Department
Other
Location
Stuttgart
Industry
Higher Education
Company size
175
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k•••••••@reutlingen-university.de
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Background
About Katrin Schein
Passionate about XR – I conduct research and speak in the field of XR/the Metaverse with a strong focus on the influence of Augmented Reality on consumer behavior and user acceptance. In my position as Professor for Digital Business I work at the Herman Hollerith Zentrum (HHZ) in Böblingen, a research center of the Reutlingen University, with the aim to link the scientific and business community. My lectures cover topics such as business models, user experience, entrepreneurship, marketing, and immersive technologies. Prior to my PhD on user behavior in AR at the chair of Digital Marketing & Media Innovation at the UniBw Munich, I worked as a product manager in the marketing department of international FMCG companies. Outside of the workplace, I love to spend time outdoors, especially training for marathons and hiking or skiing in the mountains with my family.
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