Katrin Spahn

Background

About Katrin Spahn

Back when I worked in media as well as trade marketing manager. I helped brands in reaching their targets. Speed, precision and creativity were key in dealing with the most difficult challenges. Today, my passion is to support CPGs strategies - accelerating brand growth, evolving brand penetration. Big Data is helping us better understanding purchase behavior by generating hyper-targeted brand building and communication. My colleagues and I strive to support our customers and convert shoppers into buyers and buyers into fans. A special focus for me is on the topic of digitalization and the impact this mega trend has on shopper-behavior – adapting the buying journey and communication process. Preparing for shopper-activation 4.0. We within CATALINA are changing the way shopper-activation is done in the everchanging market. Our customers acknowledge our flexible ecosystem of solutions designed to maximize consumer relationships. Marketing Directors, General Managers and Sales Directors see the increased shopper-base results with a longlasting effect. For more than 35 years and in over 7 countries on three continents we are working with our customers. I am proud to work for the market leader in targeted innovative shopper-activation and adding my share to the questions: What does personalized customer experience mean in an ever-changing market? Are you interested to discuss more? Contact me! katrin.spahn@catalina.com