Katrina Barron

Background

About Katrina Barron

I’m a senior marketing and communications professional with experience delivering effective digital campaigns across higher education and professional services. I currently work at Queen Mary University of London, where I lead digital marketing activity focused on student recruitment, visibility and brand consistency.My work focuses on creating clear, engaging content and strong digital journeys across web, social, email, video and paid channels. I take a practical, strategic approach, using data, user experience, accessibility and consistent messaging to drive measurable results.My background includes roles in higher education, legal marketing and recruitment, which has given me a commercial mindset and strong stakeholder management skills. I’ve led website projects, delivered integrated campaigns and supported the development of early-career marketers.I’m outgoing, organised and hardworking, with a collaborative working style and a strong sense of ownership over my work. I’m known for being reliable, proactive and focused on delivering high-quality outcomes.Always happy to connect with other marketers, swap ideas, share insights or compare notes on what’s working (and what isn’t).