Katrina Day Schaefer

Background

About Katrina Day Schaefer

I am a Brooklyn-based writer, strategist, producer, and creative director whose experience spans marketing, branding, publishing, and entertainment. As a creative director, copywriter, and strategist, I define and refine brands of all sizes. Whether I’m leading a ground-up rebrand for a small business or fine-tuning the perfect tagline for a streaming series, my objectives remain the same: help my clients find their voice, communicate their vision, and connect with values-aligned audiences. My background in writing for film, theater, and fiction informs my story-driven approach to marketing and branding. Whatever the industry, medium, or genre, I strive to create work that’s effective, affecting, and narratively satisfying. Clients & Specialities: I've partnered with dozens of major brands, creative agencies, production companies, nonprofits, and solopreneurs to craft compelling copy and impactful strategy for ad campaigns, video projects, live events, and more. I've also developed extensive brand and voice guides for several of my clients. Specialities: — Rebranding, naming, and tagline projects — Scriptwriting for video projects — Brand & voice guidelines — Campaign ideation — Ad copy Industries: — Entertainment — Finance — Tech — Healthcare — Nonprofits — Solopreneurs Mediums: — OOH — Print — Websites — Social — Email — TV spots — Digital spots