Katrina King

Background

About Katrina King

BSA Brands (UK) Limited is a joint venture between Australian Stock Exchange listed company Stealth Global Holdings (ASX:SGI) and Australia’s No1 workwear brand, Bisley Workwear. BSA Brands is a combination of capabilities that brings together a unique and competitive proposition. Our strength lies in the direct access to Bisley’s factory manufacturing, product development and design innovation specific for the UK, Europe and West Africa markets, leveraging off the existing presence that Bisley has in the Australian marketplace as well as the sales, marketing and the distribution platform that Stealth has already built in UK and Africa. As the exclusive licensee of Bisley Workwear’s comprehensive range of Workwear, Safetywear and Protectivewear, BSA Brands is responsibly for driving brand development, growth and B2B sales through distributors, resellers, trade retail outlets and online. BSA Brands offers distributors world class marketing support direct from Bisley’s Head Office in Sydney, Australia, as well as a designated marketing expert on the ground in the UK. A full range of marketing support including, signs, collateral, promotional items, digital assets and bespoke requests are available. To further support distributors, BSA Brands has developed a customer service team whose priority is the service delivery of the products we distribute across the United Kingdom & Africa. The warehouse is located in a central location where the team are able to pick, pack and deliver to our distributors. In May 2019, BSA Brands successfully launched Bisley Workwear with a five-stop nationwide product roadshow across the United Kingdom.