Katy A.

Background

About Katy A.

My current role is instrumental in understanding our existing agency partners and growing their overall usage of our platform, both in number of customers and overall sending volume. In addition, I develop and implement plans to influence and educate General Consultants to ensure increased usage of the platform. By providing agencies and GCs with the tools, resources, skills and knowledge necessary to improve overall effectiveness and efficiency, I work to improve partner productivity and ROI. I take point to initiate, drive, support and execute partner enablement efforts to expand meaningful partner usage of Tatango. Previously I was a hands-on Senior Digital Account Manager and inspiring leader with over 10 years’ of experience working remotely who enjoys productively and effectively guiding teams to embrace change and invest in achievement. A colleague referred to me as “one of the few who has mastered digital marketing, is a strong communicator who understands message strategy and can calmly manage clients, internal teams, and vendors. Putting Katy in charge of a campaign is the best way to ensure a successful impact, regardless of budget.” Known for being an innovative digital marketing and client specialist, I have a solid reputation for driving culture and customer success using strategic digital planning. My achievements illustrate an ability to realize organizational gains across the board: Led team to increase client base by acquisitions per month over 2 years while decreasing conversion costs by 43%. Oversaw the only team to retain and grow employees through the constant flux of a start-up company. Managed a team of 4 digital strategists serving 36 state chapters of a non-profit organization, guiding in best practices, troubleshooting with clients, establishing proper service protocols, and advocating for clients daily. SPECIALTIES: Customer Success Management Marketing Team Lead Leadership Social Media Management Digital Marketing Content Strategy Start-Ups Change Management Strategic Planning Project Management Relationship Management Client Retention Business Development Opportunities Client Satisfaction Account Planning & Reviews Service Quality Negotiation Team Building Coaching & Mentoring Microsoft Office Suite Sprinklr Certified Sprout Social Trello Google AdWords Facebook Ads Twitter Ads WordPress SEO PPC Mavenlink Continuous Improvement Culture Budgets Accelo UnbounceAnedot Constant Contact Critical Impact MailChimp WinRed Reach me at katy@abramhouse.com