Katy Sommer

Background

About Katy Sommer

I am a marketing and communications professional with nearly 20 years of experience in developing strategy and executing external and internal programs and campaigns in diverse environments, including B2C, B2B and nonprofit. My experience as a business owner and marketing consultant puts me at the intersection of all aspects of account work with my clients – everything from business development and engagement, to learning sessions, strategy, ideation and solution development and creation, and project execution and management. I like to use my unique blend of interpersonal and solution-creation skills to nurture client and organization partnerships. I’m detail and timeline orientated, a versatile writer and content strategist, skilled at distilling complicated subject matter into clear, engaging marketing communications that support the overall brand in all aspects. My work is driven by the fundamentals of exceptional customer service and relationship development to build revenue. My experience in branding, digital communications planning and execution, copy writing, editing, social media, public relations and events helps to create strategic marketing initiatives that connect you with your customers. Overall Areas of Expertise: • Branding, Advertising & Promotion • Strategic Communication Ideation, Planning & Execution • Corporate Communications – Executive, Internal & External • Digital Media Strategy • Digital Content Development • User Experience & Web Design • Social Media Planning & Execution • Search Engine Marketing/Search Engine Optimization • Email and Website Marketing • Digital Marketing Analysis • Media & Industry Analyst Relations • Writing, Editing & Proofreading • Event Planning & Execution • Presentations & Proposals • Agency & Vendor Management • Team Leadership & Staff Development • Business Development • Budgeting, Tracking & Reporting • CRM Management • Direct Marketing