Katy Yazdanfar

Background

About Katy Yazdanfar

I’m a strategic marketing and brand development professional with over 15 years of experience building and managing brands across different cultures, industries, and markets. From collaborating with TBWA and MTN’s global brand team in Africa to developing multi-channel campaigns for telecom and FMCG giants in Iran, I’ve always worked with an international mindset—even while rooted locally. In my career, I’ve led campaigns across TV, digital, and OOH for brands like Irancell, Baraka, Qlean, and Lafarrerr, and helped launch new identities for fast-growing startups. I’ve also co-founded a B2B marketplace, supported European-affiliated branding firms, and served as part of core strategy teams in top agencies—balancing creative vision with market results. I believe in building brands that transcend borders—by combining data, culture, and storytelling into clear, emotionally resonant communication. Currently based in Tehran, learning Dutch (A1), and fully open to relocation in Europe. Let’s talk about how we can create impact—together.