Kaushal Jalan

Background

About Kaushal Jalan

I’ve always believed that stories shape the way we see the world—and more importantly, the way the world sees us. By profession, I’m a business strategist and public relations consultant. But at heart, I’m just someone obsessed with how narratives move people—whether it’s a campaign that puts care work on the policy map or a post that makes a young person in India feel seen. I've worked across industries, scaled ideas into national headlines, and helped brands find their voice in the chaos. I started early, running a government-tender business in my early 20s, and then stepping into the media world, where I discovered the real power of perception. I’ve since worked on award-winning PR campaigns, crafted global pitches, and built narratives that sit at the intersection of strategy, emotion, and culture. But beyond the pitches and placements, I’m writing a book that explores perception, conspiracies, and the edges of reality, trying to ask the questions we’re often too busy to face. I’m also a longtime anime lover; there's something about that genre's raw emotion, complex morality, and layered storytelling that has always stayed with me. It taught me that sometimes fiction hits harder than reality—and that’s exactly what good storytelling should do. On a personal note, I’ve had my share of curveballs. I struggled with mental health during college and couldn’t always keep up, and I dropped out. But I never let that define me. If anything, it made me more intentional about the life I want to create—and the stories I want to help others tell. I believe attention is temporary, but meaning is earned. And the best narratives? They’re the ones that are honest, unfinished, and still being written. Let’s build something that matters.