Kay Hoffmann

Background

About Kay Hoffmann

Personal Profile: Strategic Visionary, strives for innovation, results and excellence. Strong communicator leads with interpersonal skills and high integrity. Brand and change evangelist and multiplier, empowers creativity and forward thinking. Specialties: Passion for brands and creativity - international mind-set with hands-on experience across cultures, industries and media – creative thinker – strong team leader – managing complex client relationships – proven financial and operational management skills - thorough understanding of client and agency businesses. Experience: As a senior communications executive with over 15 years marketing experience, I offer an excellent in-depth understanding of different marketing disciplines, markets and business areas with a focus on digital evolution as well as Change Management. My strong creative background enables agencies and in-house teams to create high-end work and partnerships. I headed, implemented and managed communication strategies and programs on global, regional and local levels across various cultures and industry sectors, for brands such as Nike, Vodafone, Mini, Lufthansa, Vattenfall Energy, Nemiroff Vodka, Ferrero, Alta Vista, JOOP! and HypoVereinsbank. I am a respected team leader and result-oriented operator with proven track record of marshalling resources and delivering on all targets with efficiency and effectiveness. Also bi-lingual in English and German, well travelled and at ease in new environments and cultures. Personal mantra: Brands need to tell emotional stories and give the consumers the chance to engage with these stories. Therefore I believe in the power of strong brands.