Verified recordNewspaper Publishing

Kay Payne

Senior Manager, Event Sponsorships at Los Angeles Times

Based in Los Angeles, United States

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Seniority

Manager

Department

Advertising & Marketing

Location

Los Angeles

Industry

Newspaper Publishing

Company size

1.8K

Contact information

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Email

1 credit

k•••••••@latimes.com

Phone

5 credits

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Background

About Kay Payne

Dynamic and results-oriented professional with experiential marketing, sales, brand activation, and client management experience. Recognized for demonstrating a natural aptitude for building value-added sponsor and partner relationships, as well as for bolstering brand engagement and maintaining transparent communication with stakeholders, I have a verifiable history of contributing directly to company success throughout my career. As such, I have consistently exceeded performance goals, and I am adept at coordinating and collaborating with cross-functional teams. Professional focal points include ideation, pitching, brand partnerships, sponsor acquisition and retention, recap reporting, event planning & management, revenue generation, brand engagement, and client servicing. Currently, I am the Senior Manager of Event Sponsorships with the Los Angeles Times. My team and I secure sponsorships for key events by developing ideas and delivering compelling, personalized pitches. I also monitor sponsor fulfillment and satisfaction and provide updates regarding impacts. In addition, I liaise with senior leadership, stakeholders, and cross-functional teams to secure repeat business and drive favorable outcomes. I cultivate and maintain strong client/partner relationships to ensure data accuracy and measure client success across events.Colleagues describe me as a detail oriented, driven, down-to-earth, strategic and innovative marketing expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.

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