Kayla Karsten

Background

About Kayla Karsten

Kayla is a business transformation and brand growth expert with a proven innovation methodology for launching research-validated initiatives. Her brand strategy work focuses on evolved branding, positioning, and messaging refinement. She possesses a unique talent developing audience segmentation that attributes to an increased growth and acquisition on new and existing consumers across numerous business verticals. With niche experience in DTC, CBD, E-commerce, fashion/beauty, and B2B segments, her experience is universal for curating strategies that stems far past the digital landscape. With an omni-channel approach and attention to detail, Kayla has grown and implemented tactics for digital marketing that moves the needle towards a conversion focused funnel. She’s a passionate brand manager, strategist, marketer, and doer — while also a devoted brand loyalist, millennial consumer, avid hiker and skier, and lover of just good content. Kayla possess a clear understanding of how to unlock consumer insights and connect them with cultural and industry trends to develop premier strategies. Kayla’s creative and data-driven tactics revolve around brand storytelling and generating brand awareness while driving growth and acquisition to new heights. Kayla has also worked with countless emerging and established brands on positioning, market research, forecasting, campaign planning, and data analysis. She has established visible growth working with the enterprise athleisure brand Roots Canada as an outsourced CMO that has elevated their brand into growth expansion across multiple social platforms. As a Denver based professional, Kayla’s skills shine brightest in the intersection between increasing brand awareness and driving significant growth and acquisition. She is a talented marketer who loves to bring her creative vision to life through strategic implementation.