Kayla Ratz

Background

About Kayla Ratz

Empowering People | Creating Connection | Marketing to Inspire Greatness in Every Leader At the heart of every marketing strategy should be one simple yet powerful focus: people. The ability to build strong relationships, foster collaboration, and create engaging marketing campaigns keeps the focus on just that. With 18 years of creative and strategic marketing experience, I am passionate about leading marketing programs that not only elevate solutions and business goals but also solves problems, builds trust, and inspires greatness in others. Whether I’m leading global marketing campaigns or nurturing teams to help them thrive, I love using my creativity to connect with people and make a difference. Having worked in HR, L&D, and Leadership, I’ve learned that the best strategies also need to ignite this feeling of connection. From impactful storytelling to designing marketing funnels that speak to real challenges, I’m dedicated to creating experiences that resonate and drive results at every step of the buyer journey. Let’s connect and explore how we can collaborate, lead, and grow together. Specialties: Digital Marketing | Social Media Strategy and Implementation (Sprout, Oktopost)| Inbound Marketing | B2B and D2C Campaign Management | Content Development | Project Management (Asana)| Partner and Vendor Management | Customer Relationship Management (SalesForce, Dynamics)| Lead Generation and Nurture Programs | Content Management Systems and Website (WordPress, SharePoint)| Marketing Automation (Marketo, Eloqua)| Webinar Program Management (WebEx, Zoom, On24)| Digital and Print Advertising (Social, Google AdWords, External Partner Websites/Publications)| Trade Show and Event Planning | Employee Advocacy and Internal Enablement | Newsletter Development and Distribution | Brand management | SEO and Data Reporting (Google Analytics, Webmaster Tools, MOZ)| Market Research Service and Industry Focus: Training & Consulting | Learning & Development | Leadership Development, Coaching and Employee Engagement | Healthcare and Life Sciences | Human Capital Management | Oil & Gas | Manufacturing | SaaS and Cloud Technologies | Higher Education