Kayla Straub

Background

About Kayla Straub

I am a Product Manager at Mariana Tek, where I combine my passions for supporting fitness studio owners and my strategic expertise for what it takes to be a successful operator in this evolving industry. With over a decade of experience in growing the largest brands in fitness, I create solutions that empower studio owners to grow their business through meaningful and measurable consumer experiences.For nearly a decade of my career, I led operations for a Midwest-based barre brand, spearheading its transformation into a 65+ location national Forbes 500 franchise, recently acquired by barre3. In 2021, I joined Xplor Mariana Tek as a strategic advisor to the biggest names in the industry, gaining invaluable insights into the behaviors and mindsets that drive success in the boutique fitness landscape. Now, as a Product Manager, I leverage this expertise to enhance Mariana Tek's admin platform, empowering studio operators and enterprise leaders to expand their businesses through impactful consumer interactions and retention-focused solutions.With a background in STEM education and theatre arts, I offer a distinct perspective to my work, blending insights into human learning and behavior to craft exceptional user-centric experiences. Whether curating award-winning museum exhibits or programming Vogue-celebrated boutique fitness modalities, I specialize in creating memorable sensory experiences that foster long-term consumer engagement.Let's connect and explore how we can collaborate to drive innovation and growth in the boutique fitness industry!