Keaobaka Molefe
Junior Programmatic Specialist at Groupm Sub-Saharan Africa
Based in Midrand, South Africa
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Seniority
Staff
Department
Advertising & Marketing
Location
Midrand
Industry
Advertising Services
Company size
83
Contact information
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k•••••••@groupm.com
Phone
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Background
About Keaobaka Molefe
Programmatic Specialist with experience managing high-volume campaigns for major global and regional brands, including Coca-Cola, Ford, KFC, Mancosa, and Paramount. I build and optimize end-to-end programmatic and paid media campaigns across DV360, The Trade Desk, and Perion — ensuring accurate budgets, margins, pacing, and strong performance delivery.I have extensive experience implementing external brand-safety solutions, including Integral Ad Science (IAS), Zefr, and Channel Factory. My role also includes full campaign setup, Copilot-assisted optimization, troubleshooting, and pulling accurate actuals for detailed reporting and performance analysis.At WPP Media, I consistently meet KPI and performance expectations while supporting complex, multi-vertical accounts with a results-driven and analytical approach.
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