Keely Rose

Background

About Keely Rose

As a Marketing Specialist at Elevāt, I lead brand, content, product marketing, social media, advertising, and go-to-market strategy for a fast-growing Industrial IoT platform in the mobile off-highway market. Since joining in 2023, I have built Elevāt’s marketing foundation by launching nurture campaigns, creating sales enablement content, driving website relaunches, producing onboarding programs, and developing investor-facing materials. I collaborate across Product, Sales, and CS to deliver marketing that drives business impact for OEM customers and dealer networks, supporting platform adoption, engagement, and growth. Key contributions: • Website relaunch generating inbound leads • Nurture campaigns with 41–53% open rates • Grew LinkedIn audience from 1,504 to 3,630+ followers • Completed case studies and use cases across multiple target segments • Go-to-market content for Branded Experience, Preconfigured Solutions, Ecosystem Management, Insurance Benefits, Tax Deductions, and more. • Support for 12+ major industry events and flagship booth design • Internal enablement hub and onboarding content for Sales and CS • Developing Market Vertical Framework to drive segment-level strategy • Leading Inside the Role content series to highlight OEM customer impact (in progress) I enjoy working in high-growth environments where strategy and execution are closely aligned and where marketing contributes directly to product success, OEM engagement, and customer outcomes.