Keelye Gaither

Background

About Keelye Gaither

I'm the Brand & Marketing Director at Key Oil Company, a leading provider of fuel and convenience store solutions in the Southeast. I have a Bachelor of Science in Marketing from Western Kentucky University, where I learned how to create and execute effective digital marketing campaigns. I have a passion for building and maintaining strong brand identity and customer relationships, and I have developed core competencies in advertising, marketing communications, and paid social media advertising. In my current role, I collaborate with contractors, vendors, and brand representatives to ensure that each of my branded sites are fully prepped and stocked for building a loyal consumer base. I generate digital marketing materials for my customers to run at their fueling stations to foster growth in in-store sales, loyalty memberships, and unique member transactions. I also monitor and analyze the performance and feedback of these campaigns, and make adjustments as needed. I enjoy working directly with my customers and partners to produce viable solutions that meet their needs and goals. I bring diverse perspectives and experiences to the team, as I have also worked as a Marketing and Brand Coordinator and a Sales and Management Intern in the past. I am motivated by the opportunity to contribute to the success and growth of Key Oil Company and its customers.