Keiko Kameda

Background

About Keiko Kameda

As Head of Marketing Communication at Hitachi Vantara in Japan, I lead the development and execution of branding and marketing strategies for a newly formed business entity—establishing its identity, market presence, and growth foundation from the ground up. Previously at Deloitte Digital Japan, I held dual roles as a marketing consultant and marketing lead, driving client and internal initiatives across brand transformation, digital strategy, and customer experience. I also led group-wide brand enhancement initiatives for the Deloitte Tohmatsu Group, improving brand equity and strategic alignment across business units. Prior to that, at Salesforce Japan, I directed customer storytelling programs that strengthened brand positioning through authentic, impact-driven narratives. I began my career at Dentsu Public Relations, where I managed over 150 strategic communication projects across industries and markets, building a strong foundation in messaging, media, and reputation management. Throughout my career, I’ve consistently delivered brand strategies that connect vision with execution—combining business insight, creative leadership, and cross-functional collaboration. My passion lies in building brands that not only resonate emotionally but also contribute tangibly to long-term corporate growth and enterprise value.