Keir Maher

Background

About Keir Maher

CEO at Now We Collide, an independent full-service digital & creative agency. We partner with brands to drive positive business outcomes through comprehensive services that include strategy, creative development, design, digital marketing, social media and media planning. Our mission is to help our clients achieve their goals through strategic insights, creativity, innovation and great service. In 2022, we launched COLLIDE-AI, a division of Now We Collide dedicated to providing state-of-the-art Generative AI solutions for advertising and marketing. By harnessing advanced AI technologies, such as large language models, Retrieval-Augmented Generation (RAG), and synthetic media creation, COLLIDE-AI empowers businesses to create captivating, data-driven content. Our mission is to create a synergy between human ingenuity and artificial intelligence. I am a respected industry professional with 20+ years of experience working at global organisations including ITV, Time Warner and FOXTEL, and more recently as CEO at Now We Collide, working with high-profile companies such as Meta, ESPN and Goodman Group. Driven by a natural interest in human behaviour and what makes people tick, I apply this to on-going learning and application of business and creative strategy, advertising and content strategy. Specialising in all that is now offered across the digital and social web, I have proven track record of developing integrated and results driven strategy for brands and publishers.