Keisuke Kunito

Background

About Keisuke Kunito

Keisuke is a strategy leader specializing in digital entertainment, TMT, and public-sector transformation. He works across corporate strategy, new business development, and organization design for private-sector companies and central government ministries. At DeNA, driven by his long-standing passion for entertainment, Keisuke leads strategy and new business initiatives for the company’s entertainment development division (approx. 100 members). His work spans digital entertainment, character IP, merchandise, events, and immersive experiences. In parallel, he founded National Brains Ltd, where he supports major Japanese corporations as an independent strategy consultant. His focus areas include new business incubation, digital transformation, and growth strategy. At Boston Consulting Group (Principal), Keisuke worked across consumer industries, TMT, and the public sector. Representative projects include-Growth strategy for digital entertainment businesses (VOD, e-books, online media) and Fintech businesses -Organization and operating model transformation for a major digital services conglomerate -Mid- to long-term strategy leveraging emerging technologies (XR, AI) Public-sector engagements-Research on promoting overseas expansion of Japanese industries, incl. content and entertainment -Studies on misinformation/disinformation countermeasures in the AI era -Digital end-to-end administrative and private-sector procedures -DX and data-utilization initiatives in the public domain Before BCG, Keisuke worked at Hakuhodo as a marketing communication specialist. He served as the account lead for a global automotive client, driving media planning, production, buying, and delivery. He led a shift from promotion-led to brand-led communication, and achieved media cost reductions of 20–30%, highly rated by external audits. He also engaged in creative and promotional event production.