Keith Burns

Background

About Keith Burns

Extensive business to business and business to consumer marketing experience. • Excellent knowledge of strategy, marketing, communications and business development. • Profiling and managing substantial budgets and increasing ROI. • Leading in-depth global brand reviews. Developing focused and integrated PR & social media campaigns to reinforce brand values. Extensive journalist contacts. • Extensive insight, customer segmentation, CRM and database management experience. • Successful track record in NPD. • Substantial international experience. • Demonstrable track record of successful launches, start-ups and business growth. • Experienced manager of large and small teams - immediate, remote and matrix structures. • Active member of senior management team. • Chartered Marketer, Fellow of the Chartered Institute of Marketing.