Keith Cassidy

Background

About Keith Cassidy

Currently working on the operation and support for all design tools at USAA.* Simplify the software/hardware options for design applications to help improve support, quality of education and continuity of work.* Establish and maintain business relationships with software partners and champion educational/training opportunities within USAA.* Identify and establish a pilot program to be proactive on future software trends/growth & opportunities.* Simplify the collection & delivery of information out across all of USAA and our partners.* Facilitator trained with Stanford's d.school design methodologies.* Facilitate Human-Center Designed workshops for various lines of business to help establish future creative direction.* Work through the User Experience process, including persona research and usability testing for all projects.* Has vast print industry experience; including press run approvals, package design, custom color printing, corporate branding, direct mail campaigns and catalog layouts.* Out-of-the-box thinker who can lead a team and challenge the status quo.* Proven leadership in fast-paced creative environments. SPECIALTIES: User Centered Design, Information Architecture, Wireframes, Service Design, Persona Creation, Usability Testing, A/B Testing, UX/UI Design, Stanford d.School, CSS, HTML, Social Media, SEO, User Research, IC2, Innovation, Interaction Design, Photoshop, Digital Retouching, Web Design, Marketing, Print, Corporate Branding, HCD Top 5 Clifton Strengths: 1. Achiever 2. Relator 3. Maximizer 4. Self-Assurance 5. Positivity