Keith Drinkwine

Background

About Keith Drinkwine

As an experienced Produce Category Manager at Healthy Living Market, I bring a deep-seated passion for produce and agriculture to my role, driving excellence and innovation in the fresh produce aisle. With over 10 years in the industry, I have honed my expertise in category management, consistently improving key performance indicators (KPIs) through strategic planning, data-driven decision-making, and an unwavering commitment to quality. My journey began nearly 15 years ago working on a diversified vegetable farm and ever since then I’ve been rooted in a genuine love for fresh, healthy, and sustainable food. This passion fuels my approach to category management, where I focus on sourcing the finest produce, building strong supplier relationships, and creating engaging in-store experiences that resonate with our customers. I am particularly proud of my ability to tell the story behind our products, from farm to table, enhancing the customer experience and fostering a deeper connection with the food they purchase. By leveraging insights and trends, I have successfully implemented initiatives that have led to increased sales, reduced waste, and improved customer satisfaction. In my current role, I lead a dynamic team, championing continuous improvement and innovation in our produce offerings. My strategic initiatives have resulted in increased sales and significant margin improvements all while increasing offerings and reducing shrink, demonstrating my ability to drive performance and deliver results. Beyond the numbers, my work is guided by a commitment to promoting sustainable practices. I am dedicated to educating both our team and customers about the benefits of fresh produce and sustainable agriculture, ensuring that our market not only meets but exceeds the expectations of our health-conscious community. Connect with me to discuss the latest trends in produce, share insights on sustainable agriculture, or explore opportunities to bring the best of fresh produce to your customers.