Keith Edwards
Digital Commerce Director Canada at Reckitt
Based in Canada
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Seniority
Director
Department
Other
Location
Canada
Industry
Manufacturing
Company size
34K
Contact information
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k•••••••@reckitt.com
Phone
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Background
About Keith Edwards
At RB, leading the digital commerce initiatives in Canada, my role encompasses steering a diverse team of 22 experts, fostering a collaborative environment that has significantly enhanced member engagement and conversion rates. Our strategies are data-driven, focused on optimizing the digital journey for consumers, and are backed by a robust budget management exceeding 12 million dollars. My expertise in CRM and SEO has been pivotal in deploying impactful journey strategies across global markets, leading to measurable increases in consumer engagement. This experience, coupled with strategic partnerships, has been instrumental in driving business growth and innovation. The team and I are committed to excellence in e-commerce, with a strong emphasis on seamless customer experiences and conversion rate optimization.
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