Keith Fletcher

Background

About Keith Fletcher

AS a Senior Conceptual Designer, Keith has participated in numerous rebranding initiatives in retail key markets with emphasis on the design and development of strategic merchandisers and POP displays, signage and kiosks for Lottery Retailers,(ALC, OLG, BCLC); Home Renovation Retailers ( Home Depot, Lowe's, Home Hardware, Stanley, CIL); Grocery/Drug Retailers and Products (Loblaws,Shoppers Drug Mart); Financial Services(TD-CanTrust, CIBC); Electronics Retailers & Manufacturers (Best Buy; Samsung; LG; Sony; Future Shop, Lorex); Government (Canada Post, Royal Mint) and others. Keith uses a full range of software programs on both PC and Mac hardware platforms, among them Solidworks, Keyshot, Modo, Lightwave, Form-Z and the Adobe Creative Suite (Illustrator, Photoshop, Indesign etc.) among others. Prior to joining Somerville, Keith was founder and Creative Director of Envision Mediaworks. Focus at Envision was on the design of POP display and merchandising materials, software development and promotion, package design, graphic design, illustration, pre-press and training and consultation. During this time Envision had a vast client base such as Alias/Autodesk; Loblaws; Sifto; Barcardi; Maple Leaf Foods; and Ontario Pork. Prior to founding Envision, Keith was Design Director at DSMA International Inc.(Dilworth, Secord Meagher and Associates) a worldwide Engineering and Construction firm specializing in the designing and building of Automotive, Aerospace Test Facilities - Climate Chambers and Wind Tunnels. Keith was responsible for all business development related printed graphics and audio-visual media of any kind. Keith produced hand drawn 3D cutaways (prior to CAD) using pen and ink, airbrush and watercolours, and wrote and directed numerous promotional videos. Clients included: Ford USA, Ford UK, Ford Germany, Porsche, Saab, Volvo, Hyundai, Honda, Boeing, NASA, Toyota, Kia, Williams Grand Prix Engineering (F1).