Keith G. Greer

Background

About Keith G. Greer

Keith Greer | CMO & COO | keithgreer@me.com CHIEF MARKETING & OPERATIONS OFFICER.ENTERPRISE EXECUTIVE … ENTREPRENEUR "Driving end-to-end product development with limited resources, that is attributable, accountable, and market competitive." CAREER HIGHLIGHTS: 26 years of experience as a business, marketing, and operations executive for corporations and startups 15 years of experience driving three fast-growing startups to $100M+ revenue growth Raising $1M in startup seed funding Twice building company divisions to over 150+ employees, one time from 25 to 900 Launching original products that became #1 multi-million selling hits, several using Direct Response TV Marketing with two Informercial Monitoring Service #1 hits Driving revenues for a corporate division in the entertainment industry from $6M to 250M Flipping a $1.5M asset purchase into a $100M sale Establishing a proven marketing model using TV advertising that results in low-cost per acquisition and solid lifetime value CORE SKILLSETS Identifying new products and bringing to market Product marketing with DRTV, CPG/OTC, and web Measurable marketing with real-time metrics Digital advertising, media buying Content management, SEO/SEM, Social Media Product development, design, branding Overseas manufacturing, distribution, and call center management Licensing, contract, and royalty negotiation Business management and operations Staff hiring, training, development, growth Open to new opportunities: keithgreer@me.com