Keith Griffis

Background

About Keith Griffis

A Marketing Executive & Leader with expertise in the area of Surgical Artificial Intelligence(AI), Machine Vision, Machine Learning, Surgical and Endoscopic Robotics, IoT, laparoscopic, open and endoscopic imaging and surgical devices (ultrasonic, advanced bipolar, and hybrid energy). I have the good fortune to sit at the intersection of technology, commercialization, and clinical application. Having evaluated 70+ startups in the space, I am able to assimilate a strategy that is both executable, differentiate, and forward thinking while building off of current market position. I am data driven and have innovated across the enterprise to change how we view data, use data, and derive value from data. With more than a decade of experience across surgical specialties including thoracic, general surgery, colorectal, bariatrics, gynecology, urology, & Endoscopy, I am able to approach the business clinically, technically, and and strategically. As a business leader for Medical Endoscopic Imaging (Video) and IT Systems at Olympus, I have the opportunity to change people's lives. I am responsible for marketing strategy and commercialization of the OR imaging platforms, Enterprise software and systems integration, cloud collaboration and instruments product portfolios within the Surgical & Enterprise Market. My team drives commercial excellence, customer acquisition, and revenue/profit growth through a combination of innovative digital marketing, direct sales management and support, and business development.