Keith Mercer

Background

About Keith Mercer

Strategic and commercially focused CFO with extensive experience leading finance functions in the insurance sector. Currently CFO at Vista Insurance Brokers, where I guide financial strategy, support business growth, and lead a high-performing finance team. Proven track record in transforming financial processes, implementing robust controls, and delivering insights that drive executive decision-making. Prior to my CFO role, I gained valuable experience as a contractor, successfully delivering tailored financial solutions across varied projects—developing strong adaptability and problem-solving skills. Earlier roles include Financial Controller and Management Accountant positions, where I led key initiatives such as in-house payroll setup, systems integration, income reporting redesign, and audit preparation. ACCA-qualified and First-Class Accounting & Finance graduate, with hands-on experience across financial reporting, audit, payroll, FP & A, and systems automation. Fluent in Spanish and known for building long-term stakeholder relationships, both internally and externally. To contact me: keithmercer72@gmail.com Do not hesitate to add me on LinkedIn.