Keith Pierson

Background

About Keith Pierson

PROFESSIONAL SUMMARYAccomplished Marketing Manager with an MBA and healthcare regulatory clinical product marketing, marketing management, pricing strategy, product life cycle, product planning, life cycle management, social medial integration, digital marketing, tand class medical device management expertise. Background includes: New product introductions/NPI, development of requirements documents (MRDs) and product launch Go-to-Market (GTM) expertise. Recognized as an outstanding team leader, communicator, and effective product champion committed to driving revenue, maximizing profitability and delivering customer-focused products and services.• Marketing Strategy Development: Development of product strategy to better focus product positioning, enhance brand recognition and drive new revenue growth. • Marketing Management (downstream): Monitoring competition in the marketplace and driving strategic actions. Developing sales tools, guides, promotional materials and campaigns to support assigned product line(s). Attending trade shows, sales meetings and seminars to represent product line and company. • Product Management (upstream): New Product Introductions,(NPI) leading and driving the development of new products/services from concept to rollout resulting in a new commercial product line.• Collection of Market Intelligence: Analyzed competitive intelligence data (CI), collected and aggregated data from software and hardware user-groups, collected, analyzed and owned existing customer database for CI data, Conducted Product • Communication: recognized as being an excellent communicator with well-honed written, oral, and public presentation communication skills along with a multicultural awareness of global business.EDUCATIONMBA Loyola University of Chicago May 1997 Marketing Management/International Business SpecializationB. A, Advertising, Michigan State UniversitySpecialties: LUC-ASK Advisor (Students Only)