Keith Platt

Background

About Keith Platt

Keith Platt is a seasoned automotive industry executive with over 25 years of success driving performance across Tier 3 manufacturers, distributorships, industry associations, franchised and independent dealerships, and both public and private dealer groups.He brings a strong track record in sales, support, training, coaching, and consulting—always focused on measurable impact and long-term growth. Throughout his career, Keith has partnered with several Forbes Top 100 companies, including JM Family Enterprises / Southeast Toyota, Dealertrack, and Cox Automotive.Keith has cultivated deep relationships with major OEMs such as Toyota Motor Sales USA, Southeast Toyota Distributors, Gulf States Toyota, Ford, Lexus, BMW, Porsche, and Kia, among others. These relationships have allowed him to lead successful initiatives in sales strategy, service operations, and dealership performance optimization.Widely respected as a collaborative leader and results-oriented strategist, Keith is known for his motivational and interactive management style. His strengths include being assertive, competitive, intuitive, and innovative—qualities that have earned him a reputation as a trusted advisor and "go-to" expert for high-stakes negotiations and at-risk account recovery.Keith has consistently delivered strong results by identifying opportunities, creating tailored solutions, and building high-performing teams. Whether driving revenue growth, transforming dealership operations, or leading national training programs, he is committed to exceeding expectations and delivering sustained value.Core Competencies:Executive Leadership & Team DevelopmentSales Training & Adult LearningPublic Speaking & High-Impact PresentationsMaxwell Leadership Certification OEM & Dealership RelationsNew Business Development & Strategic GrowthAutomotive Wholesale Acquisition & DispositionInternet Marketing, Branding & E-CommerceNegotiation & Conflict ResolutionMarket & Needs AnalysisInventory Management (New & Used)Strategic Planning & ExecutionProcess OptimizationEvent Planning & Industry RelationsKeith is always open to new opportunities and collaborative partnerships. To connect, reach out at Keith@KeithPlatt.com or call 954-304-4558.