Keith Popely

Background

About Keith Popely

As a senior-level copywriter, I have strong skills in crafting marketing communications that resonate with diverse audiences and achieve our clients' goals. I specialize in serving and writing on behalf of Alaska Native corporations and other large employers that are guided by values and driven to achieve clear, quantifiable results for their stakeholders. I frequently work within multi-disciplinary teams of graphic designers, account managers, social media strategists, client representatives, and others to deliver multiple projects concurrently. Some of my recent projects included writing proposals for new business, including two of the agency's largest clients, writing highly technical annual reports based on research and newsletters rooted in human interest, and reaching multiple audiences through social media with different iterations of messaging. I also write content for long-form communications that require understanding of and respect for all cultures. In addition, I hold a Meta Certification in Creative Strategy, which demonstrates my ability to apply strategic thinking and best practices to my work.