Keith Rhodes

Background

About Keith Rhodes

In 2020, following 25+ years in advertising, I founded Bluewater Capital, Inc. while seeking to acquire businesses, assets and properties in the marine industry. With its formation, I made a significant investment acquiring the assets of Tri-State Marine and Deale Marina from the original owners who operated the business for more than 50 years. Tri-State Marine is the Chesapeake Bay regions largest Grady-White and Parker dealership and among the top-ten for each brand in the United States. We have since expanded to two additional locations - now covering the entire northern Chesapeake Bay Region with three dealership locations and a marina. Prior to founding Bluewater Capital, Inc, I was EVP, Managing Director for Publicis OneTeam Citigroup, where I was responsible for leading an integrated cross-practice team based in New York. Prior, I was Chief Marketing Officer of Quinnipiac University where I built a new integrated marketing communications office while establishing a university-wide brand strategy and identity, leading the university through a multi-year brand and digital experience transformation. I also served as SVP, Group Director at WPP, where I built and led cross-capability teams for Land Rover North America. Before that, I held VP-level client leadership positions at Ryan Partnership - Epsilon and Digitas where I built marketing programs and delivered growth for clients General Motors, Lufthansa Airlines, NFL and Wyeth Consumer Brands. Prior, I was Director, Interactive Marketing at Starwood Hotels where I led digital marketing strategy and planning. Finally, I began my career in digital marketing with Modem Media Poppe Tyson and Hill Holliday leading digital programs for The Dow Chemical Company, Johnson & Johnson, Fidelity Investments and Microsoft. I’m particularly proud of my entrepreneurial drive with a passion for building high performing teams and businesses. I am also very proud of my time in the advertising industry where my teams earned 75+ awards, including 9 Cannes Lions and 4 Mobile Marketing Association Global Gold awards and 3 Webby finalist and honorable mentions. When I’m not working, I likely can be found traveling the world with my 16 year old daughter - who is top ranked tennis player in the U.S, hitting the ball with my 12 year old son, sitting with my 8 year old daughter watching family videos, spending time on the water, pondering the latest insight from Malcolm Gladwell or taking snapshots of my latest creation pulled from the colossal collection carefully curated by NYT Cooking.