Keith Sims

Background

About Keith Sims

Results-driven marketing and commercial leader with a proven track record delivering growth across the medical device, diagnostics, and technology sectors in Asia Pacific and global markets. I bring over two decades of experience leading product launches, commercial strategy, and cross-functional teams across high-performance organizations—from multinationals to innovation-led ventures. I specialize in- Go-to-market execution for regulated medical technologies - Product lifecycle management from concept to commercialization - Digital strategy development, including CRM, SEO, e-commerce, and advocacy programs - Subscription and SaaS-inspired growth models that drive CLV and recurring revenue - Localization and segmentation strategies to tailor messaging for diverse global markets With deep experience navigating regulatory complexity, I’ve successfully introduced market-leading technologies in both mature and emerging markets, influencing R&D priorities with ROI and LTV modeling and accelerating adoption through scalable distributor and D2C strategies. Passionate about innovation, team leadership, and making a measurable difference in healthcare and scientific outcomes