Keith Smith

Background

About Keith Smith

Creative, strategic, and results-driven, I bring a rare blend of journalism, education, and digital marketing expertise to my role as Marketing Manager at ELA Basel, an international British curriculum school in Switzerland. With a background as a newspaper editor and primary school teacher, I understand how to communicate with clarity, empathy, and purpose—skills I now apply to drive brand awareness, community engagement, and school enrolment. At ELA Basel, I lead all aspects of marketing and content strategy. This includes- Designing and implementing integrated digital campaigns - Overseeing SEO and website performance - Developing impactful social media strategies and multimedia content - Managing stakeholder communications and creative direction for large-scale initiatives and key annual events - Aligning content with school values and long-term growth goals I work closely with leadership on strategic planning, ensuring our brand remains consistent, compelling, and competitive. My creativity, honed through years of storytelling and design, is supported by strong leadership, project management, and stakeholder collaboration skills. Whether through video, photography, editorial copy or digital campaigns, my work is guided by one goal: to tell our school’s story in ways that connect, inspire, and deliver measurable results.