Keith Walsh

Background

About Keith Walsh

Mastered the art of distribution strategy across diverse platforms and services, excelling in negotiations that paved the way for groundbreaking direct-to-consumer initiatives and robust partnership frameworks. Possesses a track record of spearheading strategic ventures and C-suite collaborations, consistently driving revenue growth, market penetration, and subscriber expansion. Known for innovative solutions in ad integration and platform distribution, setting the stage for leadership in sales and major account management. A collaborative, highly inspirational professional who has: Spearheaded transition from satellite to IP terrestrial feed, saving over $1 million annually. Negotiated pivotal deals resulting in the launch of two SVOD services, marking early entry into competitive streaming markets. Led negotiations to integrate custom image delivery for video assets, increasing views by 5% and significantly reducing partner costs. Implemented Dynamic Ad Insertion strategies, boosting ad inventory by 15% and diversifying ad-ready content. Orchestrated a comprehensive overhaul of VOD offerings, applying the 80/20 rule to streamline content while maintaining viewership and significantly enhancing customer experience. walshkeitha@gmail.com keithawalsh.com