Keizo Kajio

Background

About Keizo Kajio

Over 25 years’ experience in global PR & marketing communications, product marketing, in tech industry, and 4 years experience for corporate brand communications. Over 30 years’ experience in global tech industry like semiconductors, computers, smartphones, IoT products, and entertainment businesses like movie, music and games. And 10 years’ experience as a manager to lead large teams, international and diversified members to be proactive and self-starter team. Currently, responsible for corporate management of Sony group company, SoVeC Corporation as a CMO-Global PR & marketing communications Build and deliver global PR & marketing communications strategy in tech industry like computers, smartphones, and IoT products for worldwide market. Plan holistic PR & marketing communications from launch-event planning for PR, especially key analysts and influencers, offline & online communications planning and retail/storefront experience planning for ustomers, to maximize PR and marketing communications. To make the process effective, take data-driven and analytical approach for PL management-Product Marketing and business management Build and deliver global marketing strategy to grow business in tech industry like computers, IoT products for worldwide market. To achieve business goal, build marketing strategy of product portfolio and product planning, pricing, promotion and place to maximize sale volume and profit. Initially, based on business goal, concept making for product planning to meet/exceed customers’ needs and expectations, and build strategy for pricing, promotion and distribution-Corporate PR & Brand communications Plan holistic corporate PR & brand communications strategy offline and online both, and communicate it through consumer electronics products and entertainment contents for analysts, influencers and consumers, with managing owned online media like website and SNS, offline branding facilities of interactive showrooms and live music hall, directing and producing brand videos. Through these activations, deliver corporate brand message to analysts, influencers and target audiences, increase mindshare of the brand and uplift the brand image. Design holistic communications planning to amplify the message broadly-Procurement expertise in semiconductor industry Build strategic relationship with semiconductor partners in mid to long-term view, it enables to keep strategic relationship for both parties, and purchase semiconductor products in competitive price, lead-time and good quality.