Keli Rivers

Background

About Keli Rivers

I am a global brand builder and world-renowned expert in gin, specializing in elevating spirits brandswithin highly regulated markets through strategic partnerships and relationship building. Over thepast 7.5 years with Sipsmith, I’ve built and led a team of brand ambassadors that has drivensubstantial revenue growth in the U.S. market. My approach centers on collaboration, strategicalignment, and fostering strong B2B relationships to amplify brand presence and success.With 25+ years of experience in hospitality leadership, I’ve consistently driven growth by enhancingconsumer experiences through events, activations, and education. My strategic planning skills haveenabled global brand expansion and consistent year-over-year sales growth by crafting effectivestrategies and empowering teams to implement them successfully. As a recognized authority in thegin industry, I’ve judged in six of the world’s largest gin and spirits competitions and authored severalworks on gin recipes and culture.