Kelley Bolas

Background

About Kelley Bolas

bolas.kelley@gmail.com Product Management | Category Management | Strategic Marketing Delivering over 20 years of successful B2B and B2C product management leadership. Entrepreneurial product professional driven by innovation: new product development and path to market. Obsessed with understanding market trends and uncovering customer pain points to grow revenues, profits and market share. Looks at strategy differently; respecting the best of conventional wisdom yet mining alternative markets and approaches to create more targeted, robust strategic plans. Fosters collaborative relationships with cross functional teams to build, deploy and execute the strategic vision. Core Competencies • Strategic Planning & Execution • Revenue & Growth Optimization • Product & Category Management • New Product Development & Launch • Business Development • Project Management • Cross-functional Team Leadership & Collaboration • Creative Problem Solving Signature Achievements- Launched over $31MM flooring product on time, on budget, through cross-functional team collaboration, stage gate, and new product innovation- Generated double digit sales growth in automotive fluid industry by formulating and executing cost effective promotional campaigns and launching targeted product solutions- Devised, developed, and deployed strategic marketing and selling plans for $55MM in mass market home closet sales- Doubled sales, improved profit margins 34%, decreased returns 1.7%, and attained distinction as #1 product in mass market cosmetics developing promotional and packaging strategy for Lipsmacker™ brand- Served as key member of executive leadership team. Managed total marketing function on $100MM of sales in cosmetics. Led a team of 10 managers. Contact: Kelley Bolas bolas.kelley@gmail.com