Kellie Lunde

Background

About Kellie Lunde

Managed a portfolio of client partners within the agency subscription model to optimize sales through Amazon Seller Central We created managed and optimized programs to maximize the client’s marketing ROI, including SEO, brand creative and copy (B2B + B2C), product description(s), user journey(s), fulfillment (FBM, FBA, and 3rd party), and product inventory offerings. Collated performance data across multiple consumer touchpoints, providing custom weekly reports and actionable insights to optimize program(s) against business objectives. Acted as liaison between client and cross-agency disciplines, including design, search, copywriting, marketing, finance, and data, to provide holistic client solutions. Created and led weekly meetings and status reports (internally and client-facing) to ensure accounts were on target against established goals and to identify opportunities/threats that required action. Responsible for organic growth of client portfolio within subscription services as well as discrete Kaspien offerings outside of the subscription. Doubled client sales YoY during Prime Day 2021 through optimized sponsor display ads. Highly experienced Merchandise Account Manager 7 years at the same company. Brand and event merchandising activations, including (but not limited to) the 2019 Super Bowl - Established and cultivated client relationships resulting in net-new and organic growth - Prioritized project and workflows to increase both program efficiency and profit margin - Created trusted vendor relationships to maximize speed and minimize fulfillment errors - Trained and mentored coordinators on order-fulfillment and client relationship management - Created internal revenue and client presentation templates- standardized program-wide - Coordinated cross-discipline efforts between Woodinville HQ and embedded BDA client team - Tripled monthly revenue goal for the NBA account in Q3, 2019 Merchandiser - Acted as liaison between the client, vendors, and multiple internal teams - Managed workflow of merchandise fulfillment for client approval, both on time and budget - Partnered with the creative team to design apparel, print, packaging, and event merchandise - Designed showrooms and led client tours showcasing merchandise to client prospects - Created and managed purchase orders including routing and maintenance - Proactively identified friction points in fulfillment process to improve client satisfaction