Kellie McPhie
Marketing Director at Emburse
Based in Toronto, Canada
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Seniority
Director
Department
Advertising & Marketing
Location
Toronto
Industry
Software Development
Company size
865
Contact information
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k•••••••@emburse.com
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Background
About Kellie McPhie
My focus as Marketing Director is to build and drive highly effective demand generation strategies, while fostering collaboration between the sales and marketing teams. My approach is deeply rooted in data-driven methodologies, ensuring that every marketing initiative is aligned with business growth objectives. Spearheading the demand gen teams for Enterprise in North America and EMEA, including Spain and Italy, my teams have developed demand generation and ABM campaigns that quantifiably improve enterprise account engagement and accelerate conversion rates. My overall goal as a marketing leader is to create meaningful engagement with customers, and build pipeline for my organization.
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