Kelly Crane

Background

About Kelly Crane

Senior-level marketing professional with an entrepreneurial spirit and extensive experience in strategic planning and integrated marketing communications. Ability to create and implement a vision or strategically implement the vision of others. Marketing Management | Strategic Planning | Integrated Marketing Communications | Digital Marketing Proven ability to develop and implement marketing strategies for consumer engagement and corporate growth. Versatility to write industry-specific business and marketing plans with budgets ranging from million. Aptitude for quickly assessing and responding to change. Relationship-oriented with the ability to work collaboratively with diverse teams of business partners, vendors, clients and staff; and a passion to continually strive for excellence. Thrive in creating order out of chaos. • Marketing Team Leadership • Strategic Planning • Integrated Marketing Communications • Communication and Public Speaking Skills • Marketing and Media Planning • Digital Marketing and Analytics Training • Project Management • Event Planning • Inbound Marketing • Analytical Abilities • Small Business Development Accomplishments: • Exceeded Year 2 enrollment (sales) goal by 20% during Year 1 and increased year-over-year student credit hours 150% in Year 3. • Spearheaded marketing efforts for the launch of radio stations in new markets, increasing signal/station properties by 105% in three years. • Managed multimillion-dollar marketing budgets and wrote integrated marketing plans for up to 28 arena-sized conferences annually, resulting in a 124% increase in ticket sales and a $2.6M (196%) increase in merchandise sales. • Spearheaded e-Business and viral Internet marketing efforts, including a website portal launch, achieving the goal of one million page views per month and members several months prior to target. Please contact me at 913.526.5712 with any marketing, strategic planning or business development opportunities.