Kelly Meadows

Background

About Kelly Meadows

Strategic and hands-on Marketing & CRM Manager with over five years’ experience leading performance-driven marketing initiatives, particularly within the SaaS and B2B sectors. I specialise in CRM optimisation, marketing automation, and data-led campaigns — recently achieving a 40% uplift in lead conversion through targeted digital strategy. I drive marketing transformation through workflow automation and CRM implementation, facilitating strategic initiatives and enhancing customer journeys. My leadership approach fosters effective communication and collaboration, ensuring seamless product launches and successful event management across teams and departments. With a Master’s in Marketing from the University of Gloucestershire, I combine academic insight with real-world impact. My work integrates advanced tools such as Zoho, HubSpot, and WordPress to deliver cohesive, scalable marketing strategies. I'm passionate about performance metrics, continuous improvement, and enabling teams through technology and insight. By aligning marketing efforts with broader business objectives, I support long-term organisational growth while empowering colleagues to achieve success together. Now seeking to bring this impact to a regional marketing leadership role where I can continue delivering measurable results