Kelly Rake

Background

About Kelly Rake

I'm a passionate and creative business analyst and nature-lover.Strategic Revenue Operator: In the past 10 years, I've worked with customer-centric teams to transform GTM initiatives into tactical results through tool enablement, workflow development, and growth/KPI analysis. I've managed and automated workflows in Hubspot, Salesforce, ERPs, billing engines, CPQ and automation tools.Analytical expert: I've used BI tools like Tableau, Domo, Einstein, SQL, SOQL, MS Excel and Google Sheets alike to deliver critical sales performance, campaign and customer insights to executive leadership. I utilize reporting as a feedback tool for performance optimization, process development and data quality.Financial foundation: I've led strategic finance teams and projects for scaling startups, building predictive forecasts, managing accounting operations and implementing invoice, payment and reporting automation to scale. My background in Finance grounds my focus on growth opportunities and risk mitigation.Technical expertise: I bring hands-on design and configuration experience across many SaaS products and integrations, including Salesforce (Analytics, Sales, CPQ, Billing), Oracle NetSuite, Hubspot, Outreach.io, Salesloft, and middlewares.