Kelly Sim

Background

About Kelly Sim

Hi, I’m Kelly! I’m a New Jersey-based researcher with a deep-seated passion for exploring the nuances of human behavior to craft meaningful brand experiences. As a curious over-thinker, I find joy in peeling back the layers of how people think, feel, and act—it's my intellectual playground and a source of constant inspiration. 🧈 With a master’s degree in Information Design and Strategy, I’ve learned how to merge research methods and psychological insights to design user-centric solutions grounded in data-driven decisions. Upon graduating, I’ve dedicated myself to mastering my craft, applying my skills to product design, curriculum development, and business strategy across various sectors, including healthcare, tech wellness, and digital media. This journey has led me through various aspects of research—from designing studies and conducting fieldwork to analyzing data and communicating findings. My well-rounded research experience ensures that I can navigate every phase of a project with precision and insight. Beyond my technical skills in research, I have developed unmatched energy, grit, and work ethic through my 10+ years of playing competitive golf and leading the Division 1 women’s golf team at Northwestern University. During my student athlete career, I received multiple academic and athletic honors: • 3 time Individual Champion • 4 time BIG 10 Women’s Golf First Team • 4 time WGCA All-American Scholar recipient • 2023 Golfweek All-American Team These experiences have honed my ability to perform under pressure, lead with exuberance, and maintain a relentless drive for excellence—qualities that I now bring to my professional work as a researcher. Whether on the course or in the office, I am committed to delivering high-quality results, grounded in both discipline and determination. When I’m not at my desk, you can find me designing my island on Animal Crossing, playing tennis and golf, or on a food crawl in NYC! If you’re interested in discussing research, UX design, my experiences as a student-athlete, or simply exchanging insights, I’d love to connect!